SEO Checklist: Walkthrough your SEO optimization in these four area.
The objective of search engine optimization is to enable search engine spiders to find your website but also systematically rank the pages content in relevance to the search keywords at the top of the search engine results. The process of optimization is an on-going process that requires constant changing, monitoring, testing and analysis.
These four area will give your website a long-term search engine optimisation strategy.
Analyse The Business Target Market:
Website analysis: There are online tools that can be used to analyse how well your website is prepared for search engine. The result will probably include meta set, target keyword density compare to text, code to content ratios, titles and more. Website analysis will point the direction you are to follow, if the analysis is done right.
Competitive analysis: Fire up any search engine preferably Google and start to examine those websites that rank well in your target market, observe their keyword, read their content and keyword phrases and analyse it against your own website. Use tools like Semrush.com and keywordspy.com to expand the analysis to a very comfortable level.
Keyword Nomination: Get an initial list of targeted search terms as relate to your customer base and market. The thought that will give a clue would be what your customer type in search engine to find your business’ or if your a local business with vast customer base you can ask them politely.
Keyword Research and Development
Keyword analysis: From your keyword nomination list, further analyse your target keyword and Prioritize keywords and phrases, plurals, singulars and misspellings. Please note that Google will try to correct the term when searching, so use this with care.
Ranking assessment: At leats for every 30 to 45 days, you need to check your website ranking, analyse the performance of yout keyword, observe of your target market is changing or competition has started introducing a new keyword into the market and more. Traffic analysis is also very key to the success of SEO, is a very important indicator to how well your customer are finding your business online.
Goals & Objectives: Every marketing endeavour both online or offline must have a clearly defined objective. Search engine optimization goals must be defined to measure your return on investment.Measure the metrics of number of visitors to sales generated those will give you idea of what need to be done better.
Content Optimization and Submission
Create page tittles: Keyword rich page titles help establish website theme and direction for your ranking in search engines.
Create meta tags: Meta description that is not less than 150 – 200 words can directly influence click through. Google will penalise you if you use keyword tag.
Create strategic keyword phrases: In the website content create strategic keyword phrases and place then in strategic places possibly bold them out.
Create new sitemaps: Sitemaps are almost compulsory for every website, makes it easier for search engine to crawl and index your pages accordingly. Both XML and HTML versions are equally very good. Create for Bing & Google.
Submit the website to directories (limited use): A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid)Business.com (paid) and DMOZ (Free.).
Continuous Testing and Measuring
Test and measure: Check and analyse your rankings, web traffic to objectively measure the effectiveness of your search engine optimization strategy. Assessment of keywords, keyword phrases, meta tags and various metrics to see where the campaigns are heading
Maintenance: Website maintenance is important, content re-wording to avoid keyword stuffing and more. Search engine love fresh content and more. Search engine optimisation is an ongoing project but must not be abandoned.